
They don't look like corn. No wonder today's youth has become
disenfranchised with the gardening scene and taken up skateboarding and
smoking. Those make sense. Cornflower does not. In Ontario, the
government-licensed beer store is actually called "The Beer Store." It
speaks to the market and it works. They are not called "Barndoors" or
"Wideshoes" because, generally, people don't associate either of those with
beer drinking. Cornflowers used to be called Bachelor's Buttons because a
gentleman would wear one stuck in his button hole in the olden days, but
unfortunately men wearing flowers are often labelled something else entirely
these days.
Today's potential garden-lover is too busy talking on his
cellphone and playing videogames to dig a hole and throw a cornflower into
it. To tap into this Pokémon-fed, videohead market, each cornflower
colour shall be marketed separately, touting its special abilities.
The varieties shall be known as "Inky, Blinky, Pinky, and Clyde".
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