TerraCycle Inc — a company started by a college student that sells liquid worm poo fertilizer in recycled pop bottles — is being sued by Scotts makers of Miracle-Gro claiming that the product package designs are too similar and confuse customers “…because some TerraCycle plant foods have a green and yellow label with a circle and a picture of flowers and vegetables on it.” Cause you know how novel and original these style choices are in the garden industry. They have started a blog called “Sued By Scotts” chronicling the lawsuit.
Scotts is also taking issue with the TerraCycle claim that their product is better than “a leading synthetic plant food” while refusing to hand over their test results to Scotts.
I love me some worm poo but have never tried the TerraCycle product since I can get liquid vermicompost produced locally or make it myself. I don’t think I need to tell you that I think Miracle-Gro is a terrible, environmentally unsound product but I gotta say that while I didn’t think it was possible this kind of bullying tactic only further places Scotts front and centre on my shitlist.
Terracycle’s answer to Scotts claim is due today.
- How Not to Grow a Business – About Scotts with a little more about the suit.
- When the Worm Poop Hits the Fan — Market It – From Advertising Age
- Article from the Oklahoman