Ann Slater of the Ecological Farming Association of Ontario takes on CropLife Canada, a trade association for the manufacturers, developers and distributors of pesticide and GMO products that has been working on a smear campaign targeting organic food production.
Why is CropLife Canada so keen to smear organic? According to their survey of Canadian women, 77% sometimes buy or consider buying organically grown fruits and vegetables. Twenty-one percent say they buy organic because they are concerned about pesticides on their food and 22% believe organic produce is more nutritious. On top of that, 14% say they sometimes feel guilty about buying cheaper conventional produce when organic is available.
Her argument references this article by two market farmers from Oklahoma who carried out an experiment to tackle the question: “Are supermarkets cheaper than farmersÃ¢â‚¬â„¢ markets?” Their results are interesting.
The results reveal that perceptions rather than facts influence the false assumptions that grocery store food is always cheapest.
…grocery store food is not as cheap as some customers believe it to be. Nor is local simply for the wealthyÃ¢â‚¬â€œit is competitively priced since our research showed grocery storesÃ¢â‚¬â„¢ low posted prices tend to hide lower weight and quality.